Психологические науки
Формирование имиджа организации через КСО
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Abstract:
The article considers corporate social responsibility in conjunction with the image of the company. The main capital in the new economy of the XXI century is the human capacity and credibility of the company (brand image), rather than natural resources. Managing CSR strengthens and develops these two factors.
Keywords: CSR, the origins of CSR, business ethics, standards, accountability, increase the image and reputation.
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